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	<title>Gina Yap Lai Yoong&#039;s Online Portfolio</title>
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	<link>http://ginayaplaiyoong.com</link>
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		<title>PSG Group &#8211; Logos</title>
		<link>http://ginayaplaiyoong.com/psg-group-logos/</link>
		<comments>http://ginayaplaiyoong.com/psg-group-logos/#comments</comments>
		<pubDate>Thu, 08 Dec 2011 07:58:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Designs]]></category>
		<category><![CDATA[Portfolio]]></category>

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		<description><![CDATA[Logo design for various programmes of the PSG Group (a church ministry). Each logo is designed to best reflect the programmes organised for the specific target audience.]]></description>
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		<title>Julius Suubi Prayer Session</title>
		<link>http://ginayaplaiyoong.com/julius-suubi-prayer-session/</link>
		<comments>http://ginayaplaiyoong.com/julius-suubi-prayer-session/#comments</comments>
		<pubDate>Mon, 08 Aug 2011 07:52:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Designs]]></category>
		<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://ginayaplaiyoong.com/?p=878</guid>
		<description><![CDATA[A simple and direct flyer layout completed within three hours for a very tight deadline project. The theme colour is blue as it represents intercession and prayer.]]></description>
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		<title>PEW July 2011</title>
		<link>http://ginayaplaiyoong.com/pew-july-2011/</link>
		<comments>http://ginayaplaiyoong.com/pew-july-2011/#comments</comments>
		<pubDate>Tue, 07 Jun 2011 09:06:09 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Designs]]></category>
		<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://ginayaplaiyoong.com/?p=848</guid>
		<description><![CDATA[Prayer Emphasis Week (July 2011) is a prayer campaign that encourages the church to pray. The theme is An Awakened Church. The silouhette of a man forming a cross represents the church.]]></description>
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		<title>PEW June 2011</title>
		<link>http://ginayaplaiyoong.com/pew-june-2011/</link>
		<comments>http://ginayaplaiyoong.com/pew-june-2011/#comments</comments>
		<pubDate>Sat, 07 May 2011 09:09:46 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Designs]]></category>
		<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://ginayaplaiyoong.com/?p=854</guid>
		<description><![CDATA[Prayer Emphasis Week (June 2011) - a campaign that encourages Christians to pray for themselves and one another to return to the Father. Theme illustrated with a hand reaching out to heaven.]]></description>
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		<title>Break Free Retreat 2011</title>
		<link>http://ginayaplaiyoong.com/break-free-retreat-2011/</link>
		<comments>http://ginayaplaiyoong.com/break-free-retreat-2011/#comments</comments>
		<pubDate>Sat, 07 May 2011 09:00:29 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Designs]]></category>
		<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://ginayaplaiyoong.com/?p=839</guid>
		<description><![CDATA[A simple concept to bring out the message of taking a break from the busy city to focus on the one important thing in life: God. Includes agenda, programme details and registration form.]]></description>
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		<title>ACCA Malaysia &#8211; Advertorial</title>
		<link>http://ginayaplaiyoong.com/783/</link>
		<comments>http://ginayaplaiyoong.com/783/#comments</comments>
		<pubDate>Thu, 10 Mar 2011 08:48:08 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Designs]]></category>
		<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://ginayaplaiyoong.com/?p=783</guid>
		<description><![CDATA[It was a privilege to write advertorials for ACCA Malaysia. The theme for this set of advertorials is Strong Foundation. Advertorial was translated to Chinese. Layout was done by me too!]]></description>
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		<title>Finansto &#8211; Training Corporation</title>
		<link>http://ginayaplaiyoong.com/finansto-training-corporation/</link>
		<comments>http://ginayaplaiyoong.com/finansto-training-corporation/#comments</comments>
		<pubDate>Sat, 08 Jan 2011 07:49:06 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://ginayaplaiyoong.com/?p=874</guid>
		<description><![CDATA[Finansto is a new company that provides professional trainings, workshops, seminars and conferences. Interview was conducted to write up their corporate website.]]></description>
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		<title>PSG Newsletters</title>
		<link>http://ginayaplaiyoong.com/psg-newsletters/</link>
		<comments>http://ginayaplaiyoong.com/psg-newsletters/#comments</comments>
		<pubDate>Wed, 08 Dec 2010 08:02:41 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Designs]]></category>
		<category><![CDATA[Portfolio]]></category>
		<category><![CDATA[Publications]]></category>

		<guid isPermaLink="false">http://ginayaplaiyoong.com/?p=891</guid>
		<description><![CDATA[PSG newsletters are produced quarterly. From art direction, concept, branding format, pagination styling, writing and editorial - I proposed and managed the entire project for a year.]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="size-full wp-image-892 aligncenter" title="PSG Newsletters" src="http://ginayaplaiyoong.com/wp-content/uploads/PSG-Newsletters.jpg" alt="" width="600" height="424" /></p>
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		<title>Ecohood Malaysia</title>
		<link>http://ginayaplaiyoong.com/ecohood-malaysia/</link>
		<comments>http://ginayaplaiyoong.com/ecohood-malaysia/#comments</comments>
		<pubDate>Sun, 10 Oct 2010 08:56:36 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://ginayaplaiyoong.com/?p=796</guid>
		<description><![CDATA[Wrote for both product brochures that emphasizes on eco-friendly benefits and features. The challenge is to convey the message in simple language without sounding too technical.]]></description>
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		<title>Dell Malaysia (eDMs)</title>
		<link>http://ginayaplaiyoong.com/dell-malaysia-edms/</link>
		<comments>http://ginayaplaiyoong.com/dell-malaysia-edms/#comments</comments>
		<pubDate>Sun, 10 Oct 2010 08:54:20 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Copywriting]]></category>
		<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://ginayaplaiyoong.com/?p=792</guid>
		<description><![CDATA[Writing eDMs for Dell Malaysia, a constant stream of projects as they organize various events and workshops for their customers. The eDMs are sent out via email.]]></description>
			<content:encoded><![CDATA[<p style="text-align: center;"><img class="size-full wp-image-793 aligncenter" title="Dell Malaysia" src="http://ginayaplaiyoong.com/wp-content/uploads/Dell-Malaysia.jpg" alt="" width="600" height="423" /></p>
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		<title>Prayer Shield</title>
		<link>http://ginayaplaiyoong.com/prayer-shield/</link>
		<comments>http://ginayaplaiyoong.com/prayer-shield/#comments</comments>
		<pubDate>Thu, 07 Oct 2010 09:13:48 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Designs]]></category>
		<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://ginayaplaiyoong.com/?p=858</guid>
		<description><![CDATA[A simple bookmark to remind the church members to pray for their spiritual leaders. Designed to be non-seasonal so that it can be used throughout the year. Later adopted to be used nationwide.]]></description>
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		<title>Intercession Workshop</title>
		<link>http://ginayaplaiyoong.com/intercession-workshop/</link>
		<comments>http://ginayaplaiyoong.com/intercession-workshop/#comments</comments>
		<pubDate>Thu, 07 Oct 2010 09:03:35 +0000</pubDate>
		<dc:creator>admin</dc:creator>
				<category><![CDATA[Designs]]></category>
		<category><![CDATA[Portfolio]]></category>

		<guid isPermaLink="false">http://ginayaplaiyoong.com/?p=845</guid>
		<description><![CDATA[A low-budget project with no budget allocation for image purchases, the theme is illustrated through cityline silouhette with a ray of bright light. Simple map, brief intro and registration form included.]]></description>
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