Copywriting
ACCA Malaysia – Advertorial
It was a privilege to write advertorials for ACCA Malaysia. The theme for this set of advertorials is Strong Foundation. Advertorial was translated to Chinese. Layout was done by me too!
GIIB Website
Goodway Rubber went through a re-branding exercise, now known as GIIB (Goodway Integrated Industries Berhad). I re-wrote their website with emphasis on their products and services.
Finansto – Training Corporation
Finansto is a new company that provides professional trainings, workshops, seminars and conferences. Interview was conducted to write up their corporate website.
PSG Newsletters
PSG newsletters are produced quarterly. From art direction, concept, branding format, pagination styling, writing and editorial – I proposed and managed the entire project for a year.
Ecohood Malaysia
Wrote for both product brochures that emphasizes on eco-friendly benefits and features. The challenge is to convey the message in simple language without sounding too technical.
Dell Malaysia (eDMs)
Writing eDMs for Dell Malaysia, a constant stream of projects as they organize various events and workshops for their customers. The eDMs are sent out via email.
KLIUC Press Ads
This is one of the first campaigns I worked on when I was hired as a copywriter. It is a series of ad (5 variations) to promote the courses of the education institute – KLIUC.
Samsung Phones
This is one of the first IT-based products campaign that I worked on, providing the copy for the advertisement. It trained me how to be precise about specs writing and industry jargons.
