Copywriting
ACCA Malaysia – Advertorial
It was a privilege to write advertorials for ACCA Malaysia. The theme for this set of advertorials is Strong Foundation. Advertorial was translated to Chinese. Layout was done by me too!
Finansto – Training Corporation
Finansto is a new company that provides professional trainings, workshops, seminars and conferences. Interview was conducted to write up their corporate website.
PSG Newsletters
PSG newsletters are produced quarterly. From art direction, concept, branding format, pagination styling, writing and editorial – I proposed and managed the entire project for a year.
Ecohood Malaysia
Wrote for both product brochures that emphasizes on eco-friendly benefits and features. The challenge is to convey the message in simple language without sounding too technical.
Dell Malaysia (eDMs)
Writing eDMs for Dell Malaysia, a constant stream of projects as they organize various events and workshops for their customers. The eDMs are sent out via email.
RunNat2010 Communications
As Head of Communications, my responsibilities include maintaining online channels for the event. This proves to be a challenge when the client wanted an online application on the site.
Baby Showers Invitation
A cute invitation for a friend who was about to give birth to her first child. I’ve designed the card to be playful with bright children colours and words that make recipients smile.
RunNat Blogsite 2009
As the Online Media Officer of RunNat2009, I took charge of the blogsite, Twitter and Facebook Group Account for Run For The Nation – providing contents update on a weekly basis.
Recycle Campaign @ EBG
This is an internal campaign I headed in the bank. Absolutely no budget at all. All images are taken with a digital camera in the office. I’ve used a tacky headline to make people smile at the reminder.
Konica Minolta @ IIE
Implementation of Konica Minolta campaigns into exhibition booth during the International Industrial Expo. A press release was also written to be sent out to the press and media.
bizhub PRO Printers (Phrase 2)
With the success of the first campaign, the 3 fat men characters are further enhanced to show that they have became successful businessmen as their business flourished.
bizhub InfoLine Printers
Corporate customers think that printing is a boring tedious task. This campaign was birth to change that perception; that printing can be stylish and fun in the offices. Click header for more info.
