Copywriting
LUMA Weekend
LUMA Weekend is a monthly-event held at Georgetown, Penang. These online marketing materials are used on Facebook pages and website for promotion purposes.
Trails of Light
In charge of the overall marketing campaign, graphic design and copywriting, including managing the sponsorship department of this art exhibition known as ‘Trails of Light’.
Berjaya Club Times
Proposing article ideas, researching topics and writing them – it was fun working on this publication as it allowed room for exploration and fun for the upper class club members.
Kit Loong Logo Guide
Yet another logo guide for a well-established brand. It is always an enjoyable process to work towards creating a consistent brand identity that audience can relate to effectively.
Segi Group – Internal Memo
A new chairman was appointed and this opportunity was leveraged to send forth an encouragement to everyone in the company. It encompasses his speech and portfolio.
Flamoff Logo Guide
Working hand-in-hand with the art director and designer on Flamoff Logo Guide, including ensuring a smooth flow of contents and accurate write-ups for the internal use of Flamoff company.
JPS Corporation
JPS Corporation is in the automobile dealer industry. A corporate profile and business plan is required for their new branch opening. Contents and research provided for English copywriting.
Fidella Malaysia
Copywriting for a health-supplement brand is not easy. There are so many products and each has a long list of benefits to highlight. I aim to keep it simple and straightforward for Fidella Malaysia.
Grand-Flo Group Website
A company that provides very technical-based products and services, the objective is to write the website in such as way that it is captivating and informative.
Accountis
Logo Design, Website Copywriting, Corporate Profile Copywriting and Web Design – the complete essentials required by Accountis to kickstart their business.
Pelangi Semenyih 2
Two press ad concepts proposed to the client. I was in charge of the English copywriting of this project and worked alongside an art director and graphic designer.
Khronicle Newsletters
Khronicle is a dual-language newsletter. I wrote only the English articles, which were translated by a Chinese translator. I’ve worked on a total of 7 issues for GIIB.
