The objective of this contest is to encourage potential and current consumers to purchase the product. I have the privilege of naming the contest and preparing all its contents.
A great opportunity to come out with greetings for the Chinese New Year card that Konica Minolta will send out to their clients. Personalised printing of names by bizhub printers to showcase quality.
A&W Beary Meal Sets give out new toy collections every two months. My task is to give each toy a cute name and package the promotion to be attractive to kids.
One of the pioneer brand in the cooking oil industry, Knife, realises that they need to target the younger generation to gain more market share. Thus, this marketing campaign.
The Dealer Owns Dealer Operates programme by Shell Malaysia is targeted to potential petrol owners. All communication materials are written in English and Malay.
Canon Malaysia announces the opening of their very first photography hub in Malaysia and invites photographers to its centre at Berjaya Times Square for workshops, trainings and chillouts.
The launching of BHPetrol X-Fleet Card requires more than just the above-the-line and below-the-line advertising. Click on the header to view more of this project.
A&W introduces a new burger during this Chinese New Year festive and I’ve the privilege to name the new product. Main competitors are Prosperity Burger and Triple XXX Burger.
This is a newsletter targeted to the database of BHPetrol customers. My task is to name the newsletter – InFuel – and provide the contents write-ups for each issue.
A campaign to encourage customers to make profits through photography with Canon digital cameras. Each purchase entitles them access to a portal where they can buy and sell images.
A tactical campaign aimed at business owners. Purchase a Canon LBP2900 printer and receive a FREE Shark Surf Website Starter for any online purposes at all.
Working hand-in-hand with the Art Director to come out with logo designs and rationales to convince clients to buy the logo idea. This includes colour, shapes and art direction.