Portfolio
Break Free Retreat 2011
A simple concept to bring out the message of taking a break from the busy city to focus on the one important thing in life: God. Includes agenda, programme details and registration form.
Pelangi Semenyih 2
Two press ad concepts proposed to the client. I was in charge of the English copywriting of this project and worked alongside an art director and graphic designer.
Khronicle Newsletters
Khronicle is a dual-language newsletter. I wrote only the English articles, which were translated by a Chinese translator. I’ve worked on a total of 7 issues for GIIB.
ACCA Malaysia – Advertorial
It was a privilege to write advertorials for ACCA Malaysia. The theme for this set of advertorials is Strong Foundation. Advertorial was translated to Chinese. Layout was done by me too!
GIIB Website
Goodway Rubber went through a re-branding exercise, now known as GIIB (Goodway Integrated Industries Berhad). I re-wrote their website with emphasis on their products and services.
MAICSA Conference 2011
The conference’s theme is – ‘Governing Responsibly: Inevitable Changes!’. The keyart is carried out consistently throughout the entire marketing campaign.
Ipoh Nga Choy Chicken Website
A simple interactive, fun and explorative website design for a well-established F&B brand. Unfortunately, this project was put on hold until further notice. But I like what I have came out with.
Finansto – Training Corporation
Finansto is a new company that provides professional trainings, workshops, seminars and conferences. Interview was conducted to write up their corporate website.
PSG Newsletters
PSG newsletters are produced quarterly. From art direction, concept, branding format, pagination styling, writing and editorial – I proposed and managed the entire project for a year.
MAICSA Training Directory 2011
A 16-page training directory that fits all the details of each training session in the year 2011. The challenge is to fit the required details in the tiny space of the calendar.
Ecohood Malaysia
Wrote for both product brochures that emphasizes on eco-friendly benefits and features. The challenge is to convey the message in simple language without sounding too technical.
Dell Malaysia (eDMs)
Writing eDMs for Dell Malaysia, a constant stream of projects as they organize various events and workshops for their customers. The eDMs are sent out via email.
